AN ANALYSIS OF CHURCH & DWIGHT
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This 5-page paper is a business analysis of Church & Dwight, manufacturers of Arm & Hammer baking soda and other products. The paper discusses the industry (using the Five Forces analysis), performs a SWOT analysis on the company, examines strategies and financial ratios. Bibliography lists 1 source.
Filename: MTcdana.rtf
Essay Title: AN ANALYSIS OF CHURCH & DWIGHT

ANALYSIS FOR ESPERANTO, INC.
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This 7-page paper bases an export analysis of U.S.-based Esperanto, Inc. and its goal to export unusual gifts for sale in Canada. Issues touched on in this report include export policies and goals, long-term objectives, external conditions, timelines and a risk analysis for the venture. Bibliography lists 3 sources.
Filename: MTespinc.rtf
Essay Title: ANALYSIS FOR ESPERANTO, INC.

Analysis Of Business Plan - Froghop
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This 3 page paper discusses and provides an analysis of a business perspective prepared by Froghop. The writer responds to three questions: does the plan include the essential elements of a business plan, is the plan well-written, and if the plan is realistic enough to obtain funding. Bibliography lists 2 sources.
Filename: PGfrogh.RTF
Essay Title: Analysis Of Business Plan - Froghop

Appeal To A Potential Investor
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In this well-written, persuasive letter, the writer attempts to convince a wealthy businessman to put money into currency investing through a specific investor. The writer discusses a 'practice' fund setup in the recipient's name which had already evidenced in ability to yield impressive profits.
Filename: Russlett.rtf
Essay Title: Appeal To A Potential Investor

Applying Sales Management Principles: Gateway Inc.
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An 11 page paper. This essay presents a sales plan for Gateway, Inc., which is the #2 direct marketer of personal computers. Topics include: description of Gateway, Inc, including their vision and philosophy; selected fiscal data; marketing mix (4Cs); competition; fiscal comparison with primary competitor; competitive environment; goals; marketing strategies; sales plan monitoring and controlling; summary and conclusions. 2 tables are included. Bibliography lists 12 sources.
Filename: PGgate.doc
Essay Title: Applying Sales Management Principles: Gateway Inc.

ARAMARK - Time And Attendance Project
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This 15 page paper focuses on decision making within an action research project from the consultant's perspective. The company used is ARAMARK and the outcome of the project is to implement a more effective time and attendance system that will, among other things, eliminate overstaffing and understaffing, automatically calculate payroll, allow employees to access their own information and to reduce labor costs by at least $1 million per year. Sections in this essay include: action plan, executive summary, problem statement, which includes a brief overview of the company, identification of the problem, including alternative solutions, first client meeting, discovery and dialog, second client meeting, including the savings associated with the recommended solution, and final reflection. 1 Table is included. Bibliography lists 8 sources.
Filename: PGaramrk.rtf
Essay Title: ARAMARK - Time And Attendance Project

Ascot House: Expansion in the EU
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A 10 page paper which examines the possibility of the retail clothing store, Ascot House located in the country of Malta, opening another store in Florence, Italy. Italy is a member of the EU, and at present Malta is on the board for becoming a member. Financial perspectives, retail business in the EU, and an examination of Florence as a location are all discussed. Charts are included as well. Bibliography lists 10 sources.
Filename: RAascot.wps
Essay Title: Ascot House: Expansion in the EU